Mobile Billboard and Showroom
3D Events, a member of the 3D group of turnkey exhibitions and activations solutions, launched its ‘gig rig’ by taking client, Cummins South Africa, on the road.
Cummins is the world’s largest designer and manufacturer of diesel engines ranging from 55 to 3500 horsepower. It also provides fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems.
Its South African operation tasked 3D’s Head of Events, Paula Fernandes, to come up with an attention-grabbing way to show off these power generation systems in its four key cities – Johannesburg, Cape Town, Bloemfontein and Durban.
Bucking the trend of stationary exhibitions, Fernandes suggested Cummins unleash its ‘inner rock star’ and go on tour in 3D Events’ new ‘gig rig’, The Siren, a multi-functional trailer with a stacking glass side for viewing purposes.
“1 power truck, 4 cities, 9 days and 3600km – the Cummins Africa ‘Power Tour’ was an over-whelming success, displaying Cummins generators and power solutions to myriad people who passed the truck while it travelled between cities or visited the display when it was parked,” she said.
“Big and bold, ‘The Siren’ as it’s been named, is impossible to miss or ignore. It’s perfect for roving exhibitions or displays, pop up stores and outdoor exhibitions and VIP holding. We customised the trailer to meet Cummins’ specs, and it worked so well, generating 1000s of views and 100s of hoots as it toured the country.”
With its first tour under the belt, ‘The Siren’ is available for further customisation for other clients seeking to go on a road show with attitude.
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Introducing The Siren, a mobile event and exhibition platform from the 3D Group.
> Mobile show rooms
> Mobile activations
> Mobile mini events
> Mobile lounge
> Party bus
> Gold stackable doors fold away for interaction purposes
> Product exhibition on wheels